What Is The Difference Between On-Page & Off-Page SEO

05 Sep What Is The Difference Between On-Page & Off-Page SEO

Posted at 11:27h in SEO by Gene Armstrong

Why You Need SEO

Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. To generate organic traffic, you need to rank on page one of the SERP. And that’s where you need SEO.

Search Engine Optimization is usually split into two general areas On-page SEO and Off-Page SEO. In this post, we are going to look at each and explain what they are. Which one is better. Are they even worth the time? What is the difference? They both play an important role in your website’s performance, so let’s take a closer look at each one and determine which one is more important.

There is no question that an effective SEO strategy is composed of both on-page and off-page components. The question is no longer whether you should have an on-page or off-page strategy, but rather how much time and effort should be allocated to each.
Both play an important role in making your website more visible resulting in more organic traffic.

  • On-page SEO refers to factors on your own website that you can optimize such as the underlying code and the content.
  • Off-page SEO refers to actions taken to affect your site’s trustworthiness and authority by building the right inbound links and social signals.

(Source: The 10 Essential SEO Ranking Factors You Need to Rank #1– OptinMonster).

VIDEO: On-Page SEO vs. Off-Page SEO

On-page vs Off-page SEO

On-page SEO refers to how search engines rank your website based on content and on-page elements. Off-page SEO is the process of generating backlinks to increase the popularity and improve the visibility of your website.If you want to succeed with search engine optimization SEO, it’s important to know and understand the difference between On-page SEO and Off page SEO and how to apply them.

On-page SEO

On-page SEO refers to all of the various elements that can be found on your website’s actual pages. It includes elements like page titles, meta descriptions, headings, optimized images, alt text, and much more. On-page SEO involves various techniques that help to improve the user experience of your website, make it easier for search engine bots to find your content, and ultimately increase your chances of ranking higher in the SERPs.If you want to maintain or improve your rankings you need to constantly review and revise your pages and optimize them based on data found in Analytics.

On Page SEO Checklist for Higher Google Rankings

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On-page SEO is the only thing you have a full control of when it comes to SEO. It mainly consists of optimizing your website so that search engines can easily crawl and understand your website content. There are a number of essential on-page elements you need to include. These elements are the foundation of your on-page SEO strategy, and they can help you increase your site’s ranking, bring more traffic to your website, and boost your business.

Below is the list of elements located on every page that are important for on-page SEO optimization. If you’re looking for a full list check out On-Page Ranking Factors on Moz website.

  • Title of the page
  • Meta description tag
  • H1-H5 tags
  • Optimized Image with alt tags
  • URL structure
  • User-friendly navigation
  • Fast loading pages
  • Hi-quality content
  • Optimized internal links

Title Tags

The most important web optimization element is the title tag. The title tag should be a short but descriptive one, which will help the visitors learn more about you and your business. The title tag is indexed on the improvement search engine rankings engine search engines, so the title tag has greater importance than other components. Your title should be good enough to attract users looking for specific information.

Meta tag

Meta tag is a short description of your webpage. In the Meta tag it’s important that descriptions is distinct from other pages.

H1,H2, H3 Tags

You must optimize your content for H1-h6 tags. You should only have one H1 tag containing the keywords or key phrases you want your search engine results pages SERPs page to be optimized for. Also, add sub-heading that use H2 or H3 to break up the long blocks of alt text and assign variations of keywords to these tagsContent QualityContent writing is a very important feature to drive more traffic to your site. Regularly updating your content with fresh information, and appropriate keywords and phrases increase the ranking of your site.

Internal Links

Proper link building improves your site’s quality. There should many internal links to connect your content. This will help search engine to index your site and also provide a way for users to find relevant content on your site.

Image optimization

Image optimization is another important aspect of on-page SEO you need to pay attention to. In addition to adding alt tags, you need to optimize your images. The first one is the file size and loading speed of an individual image and the second is proper file naming and optimization. Search engine spiders can only read the text and not images, so alt tags are used to make them comprehensible to search engines.

INFOGRAPHIC: Top On-page SEO factors

Off-Page SEO

Unlike on-page optimization, off-page SEO depends on another web page to improve your site rankings. Off-page optimization mainly deals with link building. It’s an ongoing process and requires obtaining new links that are given priority by search engines. Strategic link-building increases the traffic to your website and its position in Google.Off page SEO can also include the use of social media,  guest blogging as a way to attract links to your website.

VIDEO: Off Page SEO: 7 Powerful Techniques to Grow Your Website Traffic

Link Building

Link building is one of the most important factors determining how well your website will rank. Having external links pointing to your site directly impact your website visibility. It is not the number and quality of links pointing to your site that is the important consideration, but the websites from where these links come. You need to add links from websites that are rated high.

Social media marketing

Almost everyone has a social media account either on Twitter or Facebook or Google+. Effective social media marketing will make your profile more attractive and more people can find your profile and visit you. Social media optimization is a very efficient method for promoting an online business.

Both On-page SEO and off-page SEO have vital importance in bringing valuable traffic to online businesses. You need to understand the difference between on-page SEO work and off-page SEO and how to utilize them in your marketing.

On-Page and Off-Page Resources and Links:

Infographic: On-page & Off-page SEO Checklist

Image by Photo Mix from Pixabay

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