In the previous blog, “Search Engine Optimisation”, we have already talked about the types of “SEO” and their importance. So, now we will discuss those types in detail to make this series of blogs more fruitful for you.
Starting with the introduction, On-page SEO is primarily related to “Optimisation of content and website structure (HTML) for better search visibility in Search engine result pages (SERP) to drive more organic traffic”. On-page SEO indeed has great importance, but to rank your website higher, you will also need the best practices in Off-page and Technical SEO. In other words, one can say, “SEO is a mixture and On-page, Off-page and Technical SEO are components of it and balancing of these components is very important for best results”.
As mentioned above, this type of SEO includes website structure and content quality, so one can easily understand the importance of On-page SEO. To explain further, let’s have an example, suppose you are looking for a website designer for your new business to make your presence online and to attract a potential audience. According to your instructions, the website designer made your website, but you are not getting any customers online. So the question arises, what have you done wrong? Is there a problem with your business idea? Is there any problem with your website?
The answer is that you have a good business idea and a good website, but the problem is communicating your message to the customers about your products and services. You are not following the guidelines set by the search engines. Search engines work on the set of rules and mention some factors to get your website higher and understandable for crawlers and humans.
Factors and their Importance
In simple words, title tags can be seen as the first impression of any website page on the visitor because it is visible on SERP and web browsers tab. If your title tag is clear enough to attract the visitor to your page for a specific query, then you are winning the game. Contrary to it, if you have all the answers related to visitors’ question, but your title is not good enough to grab customers’ attention, you will lose the potential client.
Now moving towards the technical aspects that made it easy for search engines to find and understand your websites and their titles: –
- The optimal length for a reasonable title tag is 55-60 characters.
- Use keywords in the title tag but naturally.
- Don’t use special characters in the title tag.
- Always end the title tag with the brand name.
- Use Dash (-) and (|) to separate.
- Every page must have a unique title.
- Format for title tag: – Primary keyword – Secondary keyword | Brand name.
According to Google, Meta description is not a significant factor in ranking perspective but a very healthy practice in providing the best user experience. This component gives information about the page to users in a summarised manner. Here is the checklist about it: –
- Don’t duplicate the Meta descriptions to provide the best user and search engine experience.
- Use call to action (CTA) if appropriate
- The optimal length is 160 characters on desktop searches and 130 characters on mobile searches.
- Avoid using quotations.
- Include keywords naturally but avoid keyword stuffing.
Headings are the less popular factors but an important one when you are going towards the optimised SEO practices. Here are some critical points for consideration:-
- Only one heading 1 (H1) on each page.
- Heading 2 (H2) as needed.
- Multiple heading tags will lead your page to spam.
If anybody asks you a question about the foundation of SEO, it will be perfectly all right to answer him/her that “keywords” are the foundation. To strengthen this argument, we must say that if you don’t know what your potential audience is searching for, how will you target them. If you don’t have an audience for your writing, there will be no organic traffic for your website. Keyword research tells you about your potential audience’s language for searching the products or services that will satisfy their needs. Short-tail, mid-tail, and long-tail keywords are the types of the keyword. Follow the given checklist when choosing the keywords: –
- Keyword difficulty.
- The volume of organic traffic on a specific keyword.
- The keyword must be relative to your products and services.
- Phrase match
Without any doubt, one can say, “Content is the king in the SEO practices”. Unique and worthy content on your website is the factor that indicates the search engines; you have something valuable that can answer the specific query of customers. The search engines will rank your content according to their algorithms and drive organic traffic towards your website. If customers find your content worthy, they will spend time on your site to tell search engines about the importance of your content. Now the question arises, how anyone can create good content. The checklist is provided below to answer this question perfectly: –
- Create your content; copying the content from somewhere will result in legal action from source and Search engines.
- Add keywords naturally, don’t go toward keyword stuffing; otherwise, search engines will find your content as spam.
- Maintain a balance between images, text, and videos in your content for the best user experience.
- To avoid keyword stuffing, use synonyms.
- Do your market research and then choose a topic to write about because you are writing for your audience. So, you must write about those topics in which they are interested.
- Linking is crucial, so make sure you have good content so people will share it and you will get the benefit of it.
The factors mentioned above are the most important ones when you’re performing your website’s on-page SEO. The search engines will look for these parameters primarily and then go for other factors. Get your on-page SEO up to mark along with Off-page and Technical SEO to attract organic traffic towards you and then convert them into your clients.
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