What is an External Link? How to Create in HTML
Websites, including the links you add to them, are created using programming and coding languages. Often, they include a combination of HTML, CSS, and more. HTML, or Hypertext Markup Language, was created by the World Wide Web Consortium (W3C) and helps you to add pictures, stylized text, and much more to your website. In fact, it is still a popular way to add external links to your website.
The way HTML is used changes often (it is on version 5.2 as of September 2018), but the methods you use to create an external link with the coding language have stayed the same overall. All you need to do is copy and paste a snippet of code where you want an external link to show up, filling in the capitalized parts with your own information.
YOUR TEXT HERE
For example, if your pet blog wanted to connect to a dog food website, you’d add the dog food website’s complete URL (including the HTTP) between the quotation marks and add your anchor text (such as a product name or the company name) where it says “YOUR TEXT HERE.” You can also add dofollow or nofollow attributes in this section if necessary.