Don’t Be Afraid Of SEO
For those who are active on the internet, you must admit that SEO has become the word of the day. From small businesses toSEO global image large ones, all are looking for ways to get noticed online.
This does not happen easily. It requires learning SEO and implementing it. We are living in an internet world and many people spend a lot of their time online using their mobile phones or desktops. They hardly buy anything before searching online.
Where Does SEO Come In?
For your business to appear on online searches, you must have a website/blog. SEO increases your chances of being seen. You may decide to DIY your website if you have an idea or you can opt to work with SEO agencies to design a website for your business. The former helps you to cut down cost.
SEO isn’t a get-rich-quick practice; it requires patience and some technical skills to hack it. This comes with its share of fears and uncertainties. So, what is the basis of these feelings?
Continue reading to learn the reasons why people are afraid of SEO.
1. It Is A Long-Term Technique
SEO does not bear fruits overnight; it takes time, trying and testing not to mention adhering to Google terms and conditions. For a business, this may translate to more expenses and time that could be invested in other areas of the business.
There is also the fear that such an investment may end up being a waste of resources should it not bear fruit. Since search engines want to feed their users with content that is dependable and which will impact their lives, investing time into the venture is inevitable.
While the process contains many steps and parts and a few hurdles to navigate, this doesn’t mean that you have to do each of them altogether, you can employ a bit by bit procedure to ensure that each component is done successfully.
On the other hand, you can seek the services of SEO experts at a fee and dedicate your time to other aspects of running your business.
2. To Stand Out From The Crowd, You Need To Invest A Lot In SEO
Unless you decide to travel the SEO journey yourself without the help of experts such as building backlinks and delivering quality content, SEO isn’t a free practice. If you aren’t conversant with the techniques, you will need to hire an SEO agency.
And mind you, the competition out there is stiff and it requires a lot of efforts, time and money to make your website appear on the first pages of search results.
So, to stand out, you need to invest in the process. This is a cause for worry especially for small businesses and other institutions working on a budget.
3. There Is No Guaranteed Success
There are a lot of factors that come into play for your website to appear on the top of search engine results pages (SERPs). Even though there are people who claim to know how search engine algorithms work to achieve that, it still remains a try-and-see exercise.
Coming up on the top pages of search results is the first step to make a difference since most people will not go past the first 2 pages of search results. But still, there is no assurance that your website will arrive at the primary pages of search results.
However, SEO experts advise people to focus on niche markets and products that have less competition to improve their chances of success.
4. It’s Search Engines That Decide What To Display
When it comes to SEO, you are left at the mercy of search engine algorithms. While many people have been trying to figure out the intricacy details of Google’s algorithm, the final stage still remains for Google to decide whether to show or not to show your content to users. Google knows what’s behind the scene and has full control.
5. Google Penalizes Websites
Google has been rolling out its algorithms. Panda, Penguin, Hummingbird and many others are just a few examples of algorithms that we know and although search engine optimizers have put more efforts to arrive on the first pages of search results the end result could be a Google penalty since no one knows what changes the next algorithm brings.
What if you do SEO yourself? It will even be worse to find that all your efforts are clean-swept and you are left with no idea of what transpired and you have to start from scratch to lift yourself up again.
But that does not mean every business gets penalized by Google. You can implement the best-known SEO practices and or use the services of a reputable agency to avoid the penalties.
6. SEO is a Complex Apparatus
Well, by looking at the terms associated with SEO, a beginner will think SEO is only workable for people who are computer nerds. This way, many small business owners get frightened to implement it or even learn the SEO process.
However, even though the terms on-page SEO and off-page SEO may sound too technical, these are things that can be done by almost anyone. Learning the basics of SEO is easy and does not take much of your time.
This is the best place to start with especially when you are still on the startup stages of your business. You can then graduate to learn the other SEO elements and tactics as your business grows.
If you are not sure you will hack it, you can still get assistance from reliable agencies who will take you through the entire process.
Even though much has been said about SEO especially the challenging side, it still remains the best source of traffic for many websites and you should include it in your entire digital marketing campaign.
The traffic you attract can then be converted to actual customers and you can watch your business grow. However, the process can elicit fear of the unknown especially for beginners. This can be overcome with strategy, patience, persistence and constant monitoring
Guest post by Catherine Park
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