On-Page SEO: The Definitive Guide (2021)

This is a complete guide to on-page SEO in 2021.

In this new guide you’ll learn:

  • How to optimize your content
  • How to create SEO-friendly URLs
  • How to write titles and descriptions
  • Lots more

Let’s get started.

Chapter 1:On-Page SEO Basics

Chapter 2:Optimize Your Content for SEO

Now that you’ve seen why on-page SEO still matters, it’s time to start optimizing your content.

Specifically, in this chapter I’m going to show you how to keyword-optimize every page on your website.

So if you’ve ever wondered “how do I actually use keywords on my page?”, you’ll love the actionable tips in this chapter.

Chapter 4:Write SEO Content

Now it’s time to publish content that deserves to rank #1.

This process goes well beyond using keywords on your page.

To rank your content in 2021, your content needs to be:

  • Unique
  • Super valuable
  • Optimized for search intent

And in this chapter I’ll show you how to make sure that your SEO content checks all of these 3 boxes.

Chapter 5:Optimize for CTR

Chapter 6:On-Page UX Signals

In this chapter I’ll show you how to optimize your content for “UX Signals”.

(In other words, how Google searchers interact with your content).

Does Google really pay attention to Dwell Time, Bounce Rate and other user interaction signals?


In fact, Google’s “How Search Works” says that, to help them rank the best results, they “use aggregated and anonymized interaction data to assess whether search results are relevant to queries”.

Now it’s time to show you how to make sure that your content keeps Google searchers on your page.

Chapter 7:Advanced On-Page SEO Tips

This last chapter is a list of some of my favorite on-page SEO techniques.

So once you’ve optimized your page’s title and H1 tags, here are a handful of tips that will help take your on-page SEO to the next level.

Let’s get right into the strategies.

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