On-Page SEO Basics
What most marketers don’t know is that several factors could rank a website on Google. One factor is called on-page SEO. In this article, you will learn on-page SEO basics that can help you rank on Google.
Many give up on SEO when they can’t make it work. I know it’s a challenging task, but with the right SEO elements, you’ll get there.
I want to start this article with some compelling statistics.
According to a 2018 survey conducted by MOZ, on-page signals make up 13.82% of local pack/finder results and 26.03% of localized organic ranking.
These stats prove how essential it is to invest in the elements of on-page SEO. If these do not convince you to work on your on-page search, then I don’t know what will.
So what exactly is on-page SEO?
Find out in the next section.
On-page or on-site SEO is the practice of optimizing both the visible content and the HTML source code of a web-page for search engines like Google.
It includes optimizing your keywords, header and title tags, meta descriptions, and images, unlike off-page SEO, which optimizes links and other external signals.
Why is on-page SEO important?
On-page SEO is essential because it helps search engines understand a website and its content. It identifies whether a website and its content are relevant to a searcher’s query.
Search engines like Google focus on relevance and semantics in results pages (SERPs), and their algorithms are only becoming more complicated.
If you adapt quickly to the changes in algorithms, then you’ll see an improvement in your ranking.
Your SEO strategy must include the on-page elements which I talk about in detail in the next section to improve your ranking.
