This is similar to coining a new word, phrase or strategy. But instead of a punchy name, it’s usually a 1-2 sentence phrase.
For example, a few years back, Gary Vaynerchuk famously said: “marketers ruin everything”.
Today, a search for that phrase (in quotes) brings up 18,700 results.
The only catch is that your phrase really has to resonate with people. For example, the Gary Vaynerchuk quote is hilarious because it has an element of biting truth to it.
And if your phrase catches on, it can generate links on their own (for example, lots of people link to garyvaynerchuk.com when they say: “marketers ruin everything”).
If you want to take this even further, Google your phrase every week. Then, see who used your quote without linking. And gently remind them that you coined the phrase.
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