How to Optimize Your Real Estate website with SEO
There is a significant difference between a real estate site and a “regular” website. Real estate websites have temporary content: when a real estate is for sale, there is a page for it online. But when it is sold, it tends to leave the internet. In this post, we will tell you how to deal with this.
Personalize your website
Even though you are actually selling stones, your stones are quite expensive. It helps if you make your website a bit more personal. Add your team and pictures of your team. Include a short story on how selling real estate became a passion of yours. A bit of history. All these things together make your website a lot more personal.
Market area of your business
First address your entire service area. If you serve the entire county, add content about what’s so great about this county. Why should people move there? Why is buying a house there so interesting for your visitor? Second, see if you can find counties in that area. Search the metropolitan areas and create pages for specific cities. The number of levels differs per office, of course.
Update this area based page regularly, for example with an event calendar and the like. Your real estate site should be the Wikipedia of local homes in SEO.
Contact and location
Personal contact is important for many real estate buyers and sellers. That means you should include your contact information prominently on your website. Make sure your phone number is on the side or header. And add a contact page with contact details, a contact form and a map with the location of your office. WordPress SEO helps you optimize these details. It also offers an easy option to add a map and even an option for directions.
One more thing about contact forms. If someone is looking at a particular house and likes what they see, they want to contact you as a real estate agent. If the website has a contact form on the side of your website next to the property details, it will be easier for the customer.
The ever-changing content of your website
All real estate sites have one thing in common: your real estate listings come and go. You have of course added a great description to your unique property listing. This description, your images, and the address of your property will help you rank. If your listing shows up in search results, it’s a shame to delete it right after the sale. So just not.
First, if your property is sold, it pays to keep that listing online, say, for three months. State clearly that the property has been sold. Clearly list similar properties on that page to divert people who searched for a home on that street or neighborhood.
If the property is still being sold after three months, refer the page to a collection of properties in the same neighborhood. You want these properties to preferably have similarities to the property you just sold, such as the same number of rooms near schools. Well, you probably know what the majority of your customers value the most. The page you are redirecting to can be a taxonomy page or the search results page for properties in that area. If you can optimize that search page with a title and description, that works perfectly as a category page replacement.
If no such page is available, please go up one level and forward the page to a similar page with results in the same city. Expand your location little by little. Doing so will keep the temporary URL of the original property of value to you longer. You can use SEO tools, like Ahrefs to get more information about all search volumes.
If the property is up for sale again in a few months, delete the redirect and reuse the original URL. Feel free to remove the first redirect after six months to a year. By now Google will understand that the property has disappeared from your catalog.