How to Find Backlink Opportunities in 2021
There are several SEO strategies you can apply to rank or rank higher in Google. One of these ‘strategies’ is calling for a back-up.
Consider ‘link-building‘ or ‘backlinks’ as a friend. They tell the search engine that your page is trustworthy, relevant, and helpful, which is why a lot of websites are linking to you.
But if you just keep on choosing random websites and emailing them, there’s a higher chance that your message will simply get ignored or go directly to the ‘spam folder. Hence, your ranking will stay flat, and your time is just wasted.
Thus, straightforward yet practical advice to find an ideal backlink for your page made by an SEO Expert and Entrepreneur, Neil Patel, is necessary to consider.
A Simple Step-by-Step Guide to Find an Ideal Backlink for your Page.
Step 1: Go straight to Google. About 92% of Digital Users make use of Google as their primary search engine. Once you’re there, type any keyword that you want to rank for. For instance, let’s use the word “SEO company.”
Step 2: Scroll through the pages, and see who ranks on the top. Look at the specific URLs and avoid results with domains as exactly or closer than the keyword you are searching for as they are a little bit biased. On the other hand, if the result shows a home page, they most likely won’t link back to you.
Step 3: Use any software that will help you find the pages these websites are linking to. For now, I can use the site, Neilpatel.com/backlink and type in the URL of the specific page you found on top.
Step 4: On the drop-down next to the search bar, click “URL, and press ‘search.’ Afterwards, it will show you all the people or pages linking to this URL, how many are gained in a day, and loss within the day.
Step 5: As you scroll down, you’ll start seeing a list of URLs or websites linking to the competitor you have chosen. I suggest clicking on the ‘follow’ tab and highlighting ‘one per link domain’ since the results are more effective.
Step 6: You see these arrows closer next to the source? Choose any of the URLs or pages with good domains rather than short or complicated ones. Click on the URL and visit the website.
Step 7: Keep up with the website that offers ‘content-rich blogs and articles that have similarities and are relevant to your page.
Step 8: From here, find their email address through their contact page or use a tool to find them for you, like hunter.io. This page will show you all the possible email addresses for the website.
Step 9: Once you find the email addresses, pitch them an email showing what you can offer and what makes you a better ‘backlinking’ website than your competitor. The more details you include in your message, the better!
Neil Patel suggested these email messages pitch in, “I noticed you wrote an article on (a topic they posted), and I noticed you linked out (to your competitor’s website). I have a similar site but mine covers A, B, C that theirs didn’t and it’ll help your visitors with A, B, and C.” In the end, he added, “Feel free and check it out here, and link out to me.”
The message doesn’t have to be exactly like this. But you can get an idea of the message goes such as how would you introduce your website, the values people can get in backlinking to your page, and how would you send the email in an inviting tone.”
Even if you send out emails to 100 receivers, the majority of people might still ignore you. However, there lies a possibility that at least two or three people will respond. And that’s enough for the day or the week.
If you keep repeating the same procedure every week, your ranking will start to go up.
SEO doesn’t have to be complicated. Even though it may not guarantee the greater result you aim for your website, it’s still worthy. I know it’s time-consuming and tedious, but it does work! Plus, it’s simple, and anyone can do it.
If you ever feel like applying these simple way to find an ideal backlinking for your page, don’t forget to share your experience, and probably, link bank to us as well.
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