Getting found online takes a little more work than you might think. SEO (Search Engine Optimization) plays a huge role in whether or not your website comes up in searches.
The bottom line is very simple. What you say in the content of your website contributes directly to your search engine optimization. Want to be found locally, nationally, or globally? What is written on your website, and regularly repeated, goes a long way to telling search engines what type of information you have at your website. The words you pick to use regularly can be identified as “keywords” (what people search for). High traffic keywords may send you more visitors, low traffic keywords will send you niche’ visitors.
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