Google #1 ranking factor
All things being equal between two websites, the one that has more backlinks would rank higher.
The #1 reason for not ranking in top 3 for the keywords you want to rank for is due to a lack of backlinks.
Chart shows data analysis of 1 million Google search results performed by Backlinko and ClickStream.
Higher CTR % = more traffic
The higher your content ranks the more clicks it gets, simple as that.
The top 3 positions take 60% of all the clicks.
Chart shows data analysis of 11 million keywords and 89 thousand websites performed by Advanced Web Ranking.
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