SEO stands for Search Engine Optimization, it is the way websites like Google, Bing, and others find your website when someone searches content. This is important to you as a florist because your website can only produce sales if people can find it! SEO can seem daunting but if you follow these simple suggestions you can improve your SEO in no time.
Make Your Website Relevant
What keeps your website relevant? Quality content created specifically for your demographic. Yes! Your website just like your business, branding, and marketing should all be aimed towards a specific demographic! Are your potential customers looking for “budget-friendly flowers” or is “flowers with longevity” more important to them? Even simple phrases like “Delivery to the ‘your towns’ area” will help pull in traffic to your page. Make sure these phrases are used through your site as they will be what your customer is looking for when they search online.
Update Your Website Regularly
Another part of staying relevant for SEO is making sure your website is updated regularly. In the vastly growing world of digital marketing staying at the top of your game is critical. Make sure anything that involves a date on your website is constantly updated including copyright, date reminders, blog posts, and more! Regularly updated web-based content is one of the best pointers of a site’s relevancy in search engines.
Behind the Veil Metadata
This can be where SEO gets a little trickier and is the part where many become frightened. There are a lot of SEO opportunities tucked away in what looks like never-ending walls of coding. If you have a website design tool such as FloraNext doing this behind the scenes work can become a lot easier. When designing your website, each page contains a space between the tags to insert metadata or information about your page. These words that your webpage viewers can’t see are critical for your website to grab the attention of search engines.
Links leading to other locations on your website are a great way to add SEO value to your page as they may potentially pull in customers searching another website like your own. Try creating relevant, similar, and useful links within your text. These links could be additional information in your blogging text to other knowledgeable sources or a shout-out to a local business or artist that has helped provide additional products for your store like candy. Instead of adding “click here” links, try writing out the name of the destination instead.
Use Your Alt Tags
Alt tags are sort of like Metadata as they are behind the scene text. This text however is associated with visual imagery. Make sure you always label your visuals including imagery and video. Both of which are major selling points in the floral world. Alt text allows search engines to find your page just like the above techniques.
Hopefully, these 5 tips can help you at a little extra boost to your online sales. Regardless of what tips you take make sure to always watch your online traffic to see any increases or decreases in traffic so it can go towards a more effective marketing plan in the future.
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